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We are not an APM company. We are a spatial observability company. DeepCube is the product; spatial observability is the category: it un-compresses high-dimensional system reality into a navigable space, instead of flattening it into dashboards and lists.
Datadog is the standard. It is the market leader in cloud observability with 1,000+ integrations (source, verified 2026-08-19), a deep multi-signal platform, and one of the strongest brands in DevOps. We respect that, and this page concedes it plainly. What follows is an honest look at where DeepCube takes a fundamentally different approach to the representation of your system, where Datadog excels, and how you can run both on the same production telemetry and decide for yourself.
The APM-vs-Datadog, feature-checklist framing is available further down on request. It is not the lead, because the category is not "a better APM." It is seeing your system instead of searching it.
97% of developers context switch because their tools are from multiple vendors
Source: Harness, 2024 State of Developer Experience Report (survey of 500 engineering leaders and practitioners), retrieved 2026-10-10
The Dashboard Multiplication Problem
More products. More dashboards. More context switching.
- 40+ separately priced products (counted from the product sections on datadoghq.com/pricing, read from raw HTML, retrieved 2026-10-10), each with its own dashboard, billing dimension, and learning curve.
- Context switching at 3am: alert, then infrastructure dashboard, then APM traces, then log explorer, then profiling. Each tab is lost time.
- 5 weeks per year lost to context switching (source: Harvard Business Review, 2022, "How Much Time and Energy Do We Waste Toggling Between Applications").
One spatial view. Full context. Faster resolution.
See Your System, Not Dashboards
Topology as your primary investigation surface.
- Spatial observability: your services, their relationships, and their telemetry as a navigable 3D model of system reality, not a wall of 2D panels.
- When something breaks, you see it in context: which service is affected, what it depends on, where the blast radius propagates, seen rather than reconstructed from a dozen correlated charts.
- No tab switching. No mental model reconstruction. Your system, un-compressed into a space you move through.
- Where Datadog investigates: its investigation surfaces are 2D: dashboards, lists, and service maps. Datadog does draw in 3D, and we say so. Cloudcraft in Datadog is "a powerful, live read-only visualization tool for cloud architecture" whose projection defaults to 3D, and its APM overlay ("Visualize distributed traces between cloud resources") is AWS only and in Preview (source, retrieved 2026-10-10). The Wildcard widget's list of what it can draw includes "3D geomaps" (source, verified 2026-08-19). Those are diagrams of cloud resources and geography, not a spatial model of your services, dependencies, and live telemetry that you investigate in. At DASH 2026 (June 9-10) Datadog launched dozens of new capabilities (source, verified 2026-06-21); none of them was a spatial investigation surface.
Zero proprietary agents. One URL to leave.
Architecture: Zero Agents, One URL to Leave
Built on OpenTelemetry, with a real exit.
DeepCube is built exclusively on OpenTelemetry. There are zero proprietary agents to install, license, or maintain: you point standard OTel SDKs and the OTel Collector at us over OTLP. Because nothing in your instrumentation is DeepCube-specific, leaving is a one-line change: point the exporter endpoint somewhere else and your telemetry follows you. That exit is the architecture, not a marketing promise.
We do not claim Datadog locks you out of OpenTelemetry. That is no longer true. Datadog ships the Datadog Distribution of the OTel Collector (DDOT), built natively into the Datadog Agent, with OTLP ingest (source, verified 2026-08-19) and a DDOT gateway for centralizing and governing an OTel pipeline (source, retrieved 2026-10-10). OTel support on Datadog is mature. The difference is not whether Datadog speaks OTel. It is that Datadog's deepest value still runs through the Datadog Agent and Datadog-specific tooling, so the data you collect their way tends to stay their way, whereas DeepCube adds no proprietary agent or instrumentation you would have to unwind to go.
| Aspect | DeepCube | Datadog |
|---|---|---|
| Instrumentation | Standard OTel SDKs only, zero proprietary agents | DDOT (OTel-native) in the Agent, plus dd-agent + dd-trace for full-platform features |
| Data Ingestion | Direct OTLP (gRPC + HTTP) | OTLP via DDOT / Agent |
| Visualization | Spatial observability: a 3D model of system reality you investigate in | 2D investigation surfaces (dashboards, lists, service maps). Cloudcraft defaults to 3D as a cloud-architecture diagram; its APM overlay is Preview, AWS only (source, retrieved 2026-10-10). The 3D geomap chart is geographic only |
| Leaving | Change one endpoint URL. Instrumentation is unchanged. | OTel ingest is portable; platform depth leans on Agent + Datadog-specific config |
| Integrations | OTel ecosystem (any compatible backend) | 1,000+, broad and best-in-class breadth (many Agent-based) |
AI in every plan. No AI credits to budget.
| Capability | Tessa (DeepCube) | Bits AI (Datadog) |
|---|---|---|
| Codebase Access | Full workspace: read, search, modify | Bits Code (GA) diagnoses issues, generates fixes, and opens PRs on GitHub, GitLab and Azure DevOps Cloud (source, retrieved 2026-10-10) |
| What the AI can reach in your source | Tessa reads your code where it already lives, on your machine. No vendor GitHub App, no copy of your repo in our cloud, and only what she reads for your question goes to the model: a list of file names by default, and file contents only when she opens them. She works with your developer's own git access, so she can do only what that developer can already do, under their identity and your existing branch protections. | Bits Code connects through a GitHub App that requests "Repository contents: Read & write" and "Pull requests: Read & write" (source, retrieved 2026-10-10) |
| Production Context | 3D topology + traces + metrics | Dashboard metrics + traces |
| Code Fixes | Available on every plan. Tessa traces the issue to the source file in your connected workspace and proposes the change. You review the change and own the outcome. | Bits Code opens a PR or MR for your review: "Bits Code never auto-merges PRs or MRs" (source, retrieved 2026-10-10) |
| Pricing | Included in the price of every plan. No AI seat or add-on required, no per-query AI billing: Tessa's allowance is part of the per-node price. Model quality scales with the plan. | Metered separately via AI Credits: $500 per 500 credits/mo on annual commit, $1.30/credit on demand. Datadog publishes per-action estimates: about 0.3 credits per Bits Database Optimization, 0.5 per Bits Chat message, 1 per Bits Agent Builder run, 5 per Bits Code fix, and 6.5 per Bits Investigate investigation, noting that actual consumption "may vary with task complexity" (source, retrieved 2026-10-10). AI Credit Limits let you cap use per org and per user (source, retrieved 2026-10-10) |
AI: Tessa vs Bits AI
Both work in your code. Only one bills AI separately.
Tessa connects the telemetry of the environment you are viewing to your connected codebase. Add your repositories as workspaces, and Tessa traces a production issue from the 3D topology straight to the source file, then makes the fix.
Tessa works in your workspace, in your developer's local checkout. You review the changes. Tessa does the work; you own the outcome.
Datadog's AI works in code too, and we say so. Bits Code is generally available (source, verified 2026-06-21): it diagnoses issues and generates code fixes across Error Tracking, Code Security, APM and more, opens pull requests on GitHub, GitLab and Azure DevOps Cloud, and "never auto-merges PRs or MRs" (source, retrieved 2026-10-10). Working in your code is not the line between us. The difference is where the investigation starts and how the AI is billed: Tessa starts from where you stand in a 3D model of your running system, with where you stand as her context: a node, a trace, or the core for the whole system, and is included in every plan, while Bits Code and the rest of Bits AI draw down metered AI Credits.
One price. APM, logs, and AI included.
Pricing: The Full Picture
Scenario: 40 nodes, 10 engineers.
Datadog prices each capability separately. APM, infrastructure, logs, and AI are all separate line items with separate billing models.
- No per-product stacking: DeepCube includes APM, logs, and AI in one per-node price.
- No per-GB surprises: Your bill stays the same whether you ingest 100GB or 1TB.
- AI in the per-node price: Tessa's allowance comes with every plan, with no AI credits to buy. Datadog meters Bits AI against AI Credits ($500 per 500 credits on annual commit, or $1.30/credit on demand), with published per-action estimates and AI Credit Limits to cap use.
- Predictable math: Nodes x tier price = monthly cost.
| Line Item | DeepCube | Datadog |
|---|---|---|
| Infrastructure Monitoring | N/A | $15/host/mo (Pro tier, annual commit) x 40 = $600 |
| APM | Included | $31/host/mo (APM, with Infrastructure attached) x 40 = $1,240 |
| Log Management | Included | $0.10/GB (volume varies) |
| AI Assistant | Included (Tessa) | AI Credits: $500 per 500 credits/mo (annual commit) or $1.30/credit on demand, consumed by Bits Chat, Bits Investigation, Bits Code, Bits Agent Builder and Bits Database Optimization. Datadog publishes per-action estimates (for example, about 5 credits per Bits Code fix and 6.5 per autonomous investigation) and says actual use varies (source, retrieved 2026-10-10) |
| Estimated Monthly Total | $1,575 (Analyze, with volume pricing) | $1,840+ before logs and AI Credits |
Datadog pricing re-verified 2026-10-10 against datadoghq.com/pricing/list. DeepCube Analyze total with volume pricing: (25 x $45) + (15 x $30) = $1,575. DeepCube pricing from deepcube.ai/pricing. All prices USD.
You don't have to rip and replace
Run Both. Migrate Gradually.
Same telemetry, two destinations, zero re-instrumentation.
- Dual-destination: Your OTel Collector fans out telemetry to both DeepCube and Datadog simultaneously.
- No code changes: If you already use OTel SDKs, your instrumentation does not change.
- If you use dd-trace: Keep dd-agent for legacy services. New services start with OTel + DeepCube. Migrate at your own pace.
- Exit guarantee: If DeepCube is not right for you, change one endpoint URL. Your instrumentation stays exactly the same.
Dual-Destination Collector Config
exporters:
otlp/deepcube:
endpoint: "https://otlp.deepcube.ai"
headers:
API-Key: "YOUR-API-KEY"
otlp/datadog:
endpoint: "your-dd-agent:4317"
service:
pipelines:
traces:
exporters: [otlp/deepcube, otlp/datadog]
metrics:
exporters: [otlp/deepcube, otlp/datadog]Standard OTel Collector config. Same telemetry, two destinations.
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